The challenge of this set-up was logistics. The stand had to be installed at 3 separate events, all very distant from each other and all within a close timeframe.
There was only one solution: to conceive an installation that could travel from one exhibition to the next without ever having to go through our warehouses.
In January, the stand left Italy for Paris to be installed at Maison & Objet. After dismantling in France, the material was sent directly to its second destination, Singapore, for the Maison & Objet Asia in March. Finally, after its Asian adventure, the stand was loaded and shipped directly to its third consecutive event, ICFF, the international furniture fair in New York, in the United States.
The ability to master all logistics is essential for an international exhibition partner.