When a company participates in several shows and events all over the world, it’s only natural that some events are of lesser importance. For Gardenia Orchidea, this was the case with Cevisama in Valencia.
Their main objective was to achieve maximum impact with minimum expenditure, so simplicity was the key to the entire project. The furnishings were enclosed in simple inclined cubes, creating the effect of a moving showcase from the outside, while guiding the visitor to the main entrance.
Simple shapes were employed in a range of heights and colors. As is often the case, creatively utilizing existing items from stock resulted in the winning solution for an effective exhibit that fit the client’s budget.