IOT Lenses – Vision Expo East
IOT Lenses
Area: 580sqft - Event: Vision Expo East - Industry: Eyewear - City: Orlando, United States
CLIENT
IOT Lenses is an international company specializing in advanced optical technologies and digital solutions for the eyewear industry. With a strong focus on research, innovation, and artificial intelligence, IOT Lenses supports vision professionals with high-tech products and tools designed to enhance visual performance and user experience.
The booth was conceived to embody this innovative identity, transforming it into a physical space that is elegant, immersive, and instantly recognizable.
CONCEPT
The concept draws inspiration from the idea of “technology taking shape,” transforming light, digital graphics, and translucent materials into an environment that communicates innovation and precision at first glance. Dark, clean surfaces outlined by electric-blue lighting create a perimeter that appears almost suspended, inviting visitors into a futuristic and immersive dimension.
The digital face, the flowing graphic waves, and the key message “Endless AI” express a clear vision: artificial intelligence as a creative engine capable of generating new optical geometries and new opportunities for visual well-being. Every element of the booth was designed to evoke a journey into cutting-edge technology, without compromising on an aesthetic that is refined, orderly, and strongly identity-driven.
REALIZATION
The booth covers 580sqft designed to blend aesthetics and functionality in a space defined entirely by light and transparency. The perimeter is accented with 490 feet of blue LED strips, a defining feature that sculpts the structure and delivers immediate visual impact.
At the center, a large 10 × 8 feet LED wall showcases IOT Lenses’ digital content, while dark surfaces and high-definition graphics reinforce the sense of being inside a high-tech, forward-thinking environment.
Two enclosed meeting rooms were built using semi-transparent printed flag fabrics, ensuring privacy while maintaining visual lightness and stylistic continuity with the rest of the booth. The open meeting area, furnished with clean and bright elements, completes a design where aesthetics, impact, and functionality coexist in perfect balance.
