Emilgroup – Showroom
Emilceramica S.r.l.
Area: 4300 sqft - Project: Showroom - Industry: Ceramic - City: Fiorano Modenese, Italy
CLIENT
Emilgroup is a leading Italian brand in the porcelain stoneware sector, with over 50 years of history.
The company offers collections for indoor and outdoor applications, blending ceramic tradition with contemporary design innovation. Headquartered in Fiorano Modenese (MO), Emilgroup stands out for its quality, attention to detail, and its ability to provide coherent, high-end solutions for any type of space.
CONCEPT
The goal of the showroom project was to transform the exhibition space into a narrative and functional environment, a place where each Emilgroup collection could “take the stage” within real-life contexts.
The showroom was conceived not as a simple display area, but as a space where the language of ceramics (its textures, colors, formats, and finishes) is concretely applied in architectural settings. Each module tells the story of a collection; each environment evokes a domestic atmosphere, with visual flows that invite exploration and stylistic dialogue.
The material becomes the true protagonist, no longer just a surface to display, but a medium capable of evoking atmospheres, sensations, and design possibilities.
REALIZATION
The exhibition area covers approximately 4300 sqft and is divided into several themed boxes, each dedicated to a specific line from the Emilgroup catalog.
The internal layout follows a fluid path that connects the different “environmental modules” through transition spaces: corridors, openings and visual glimpses that ensure lightness and visual continuity.
Each box has been designed to recreate a realistic living context: some showcase bathroom settings with coordinated wall and floor tiles, others simulate kitchen and living areas featuring porcelain stoneware surfaces.
There are also spaces dedicated to large slabs and special formats, where the gaze opens onto wide and striking surfaces.
Lighting has been carefully designed to enhance textures, reliefs, and color variations: directional spotlights, indirect light bands, and ambient lighting define the atmosphere and the readability of the materials.
Glass, matte black painted metal and light wood interact with the ceramic slabs, creating a refined balance between restraint and definition.
