Lavazza - NRA - A&M Production
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Lavazza - NRA

Lavazza - NRA

Customer: Lavazza


Industry: HO.RE.CA.


Event: NRA


City: Chicago


Description: Majestic design, refined finish, and an exceptional customer experience: The mix of LAVAZZA at the NRA 2019.

The National Restaurant Association Show in Chicago is the most important HO.RE.CA event in North America, and a company with the standing of Lavazza knows it well, and they didn’t let slip the opportunity to amaze the entire hall at NRA.

The wish for Lavazza was to have a design that followed their global exhibit style, a design of complexity never pursued at NRA before. The challenge was to produce an exhibit that represented a huge Coffee Bar, spread over 170 sqmt of surface, with walls over 4 meters high.
The exhibit was comprised of an area dedicated to serving drinks, and a lounge area dedicated to consumption, built on raised platform, with walls covered with huge graphic fabric; All complemented by a sophisticated lighting system.

Detail worth mentioning is that of bar counters, entirely custom-made with wood finish both on the inside and outside, and arranged during production with electrical and hydric connections, necessary for the functioning of LAVAZZA’s machines.
The location
The final aspect of this challenge was the location where we were asked to make it happen: McCormick Place in Chicago, where they have some of the strictest union labor regulations in the country, and exclusively allow union laborers to work on any installation.

After months of meticulous design and technical developments, a thorough production phase, tight collaboration with the client, and a brief (but very intense) installation phase, we were able to help LAVAZZA exhibit at NRA a stand with no equals in the entire pavilion, overcoming some not-at-all-minor difficulties.
See the gallery representing the result achieved, where over 13000 drinks were served to the thousands of visitors who had the pleasure of experiencing the taste of real Italian coffee.