Keradom – Cersaie
Keradom S.r.l.
Area: 1500sqft - Event: Cersaie - Industry: Ceramics - City: Bologna, Italy
CLIENT
Keradom is an Italian company specializing in small-format porcelain stoneware tiles. The brand combines ceramic tradition with technological innovation, offering versatile surfaces with a contemporary design language.
Attention to detail, aesthetic research and the quality of Made in Italy define its identity, with collections designed to transform interiors with style and coherence.
CONCEPT
For Cersaie, the stand was conceived as a “ceramic home,” where Keradom surfaces take center stage in authentic, recognizable living environments. The design invited visitors on a seamless journey through a series of domestic settings, demonstrating how tiles can shape not just surfaces but also the atmosphere and character of a space.
A distinctive feature was the architectural framework of matte black painted iron, which outlined the stand’s volume like a lightweight grid. These structural frames created depth, transparency, and visual rhythm, while emphasizing the textures and finishes of the ceramics within.
REALIZATION
Covering 1500sqft, the stand followed a clear and functional layout, articulated into five environments. At its core, the reception area welcomed visitors and guided them through a sequence of spaces: a warm and inviting living room, a contemporary kitchen, and two bathrooms with distinct atmospheres and styles. Each setting recreated a realistic domestic context, allowing visitors to imagine Keradom’s collections in everyday use.
Unifying all areas were the matte black iron frames, which defined boundaries without closing them off, lending visual lightness and a strong architectural identity. Carefully designed lighting enhanced colors, textures, and reflections, transforming the stand into an immersive showcase where Keradom ceramics revealed their versatility and expressive power.
