Area: 581sqft - Event: Euroshop - Industry: Retail - City: Düsseldorf, Germany
A&M was founded in Reggio Emilia, Italy in 1975 by Alfredo Montanari. An experienced, full-service and well-structured international exhibit company capable of assisting customers everywhere in the world and offering solutions for any need.
Haute couture and stand builders seems like odd companions, except that they provide the highest level of customization, tailored around everyone’s needs.
The design team had the difficult task to communicate more than 50 years of craftsmanship and innovation through the careful choice of materials and textures.
Designing and building this universe means to think of how turn this idea into a physical space and how this could be a brand experience for visitors.
The stand develops on several levels thanks to steps that divide the exhibit into 3 distinct areas: reception desk, the meeting tables where to build business relationships and the bar counter.
Raising your eyes, a LED wall shows corporate contents strengthened by the payoff "think, design, engage" proposed as graphics on the hanging sign.
The latter, made with a wooden structure and covered with a white mesh, creates an interesting play of transparencies.