Client: Estima - Project: showroom - City: Moscow
Leader in porcelain tile production in Russia with production capacity of over 15 mln. sq.m of tile per year, Estima has been offering quality finishing materials by exporting its products all over the world for over 20 years.
Give a sense of uniformity and coherence to all the showrooms, including the offices of the main headquarters in Moscow, through customized and original exhibition and architectural solutions.
A light beam cutting through horizontal surfaces is the main theme that unifies all of Estima’s showrooms' designs. These multifunctional frames served different purposes and allowed for a mix and match solution: on floor, on the wall and in the middle of the room. The brand identity is communicated through the wise choice of colors, materials and furnishings perfectly matching with the displayed products. In less than 9 months, 14 showrooms were designed and set up all over Russia. Their installation, from the set up to the to laying of tilework, lasted 2 weeks with a detailed logistic planning in order to optimize shipping times and costs.