Lainox – Host
LAINOX Ali Group S.r.l.
Area: 1940sqft - Event: Host - Industry: HO.RE.CA - City: Milan, Italy
CLIENT
Lainox is an Italian leader in professional cooking technologies and part of the Ali Group. Known worldwide for its intelligent combi ovens and high-efficiency digital solutions, the company supports chefs and foodservice operators with innovative, reliable, and performance-driven products.
The booth was designed to embody this forward-thinking identity, translating the brand’s strength and character into an impactful physical experience.
CONCEPT
The concept centers on creating a true “Lainox experience”, a space where technology, performance, and design come together in an immersive and highly functional environment. The aim was to turn the booth into a dynamic gastronomic hub, showcasing not only the products themselves but the real, engaging way they are used in professional kitchens.
Strong vertical lines, clean surfaces, and a balanced use of black and white shapes create a refined, professional atmosphere. Towering five-meter graphics interact with backlit accents and emotional video content, illustrating the many worlds in which Lainox operates, from urban foodservice to marine kitchens and advanced digital ecosystems.
At its core, the concept encourages interaction: visitors are invited to touch, observe, and taste. The show-cooking area becomes both a performance and a demonstration stage, while the reception and meeting spaces promote dialogue, networking, and deeper technical exploration.
A space conceived to express, at first glance, the evolution of professional cooking according to Lainox.
REALIZATION
Covering 1940sqft the booth was designed to blend aesthetics, functionality, and a smooth, engaging visitor journey. A prominent 15 × 3 feet LED wall at the entrance delivers impactful product storytelling, while the five-meter-high custom-printed walls create an immediate scenic presence and guide visitors through the Lainox ecosystem.
Inside, the layout flows naturally: the fully equipped show-cooking station hosts live demonstrations with professional chefs, enhanced by a seating counter that invites visitors to watch, learn, and interact. The reception and meeting areas complete the space, offering comfortable settings for conversations and business discussions.
Two overhead hanging structures featuring the Lainox logo ensure long-distance visibility, providing strong brand recognition and visual coherence throughout the booth.
