A&M Production proudly announces its entry into EF Group, a leading Italian company in the exhibit and contract sectors, supported by the Italian private equity fund Alto Partners. This strategic move marks an important step in A&M Production’s growth journey and is driven by shared values and a common industrial vision with EF Group, centered on innovation, quality, and people development. After evaluating several international opportunities, A&M Production chose EF Group for the strength of its industrial project and the alignment of long-term goals.  

Reggio Emilia HQ – Oct 14th – A&M Production announces its entry into EF Group

The integration combines experience and production capabilities within a structured international framework, opening new growth perspectives while ensuring continuity in A&M’s entrepreneurial story. With operational offices in Atlanta and Las Vegas, A&M Production brings EF Group a direct and strategic presence in the United States—two key locations on the East and West Coasts that strengthen the Group’s competitiveness and expand its business overseas.  

“This partnership is a concrete opportunity to strengthen our position in the U.S. market and offer even more comprehensive solutions to our clients, thanks to the support of a solid, organized, and growth-oriented group” said Riccardo Montanari, Managing Director of A&M Production

While becoming part of a larger organization, A&M Production will maintain its identity, governance, team, and operating structure, continuing to uphold its high-quality standards and internal processes. The company will fully integrate into EF Group’s shared vision, focused on sustainable growth and international expansion.  

Joining EF Group represents both a new opportunity for development and a consolidation of A&M Production’s long-term strategy. The integration enables access to new industrial and commercial synergies, enhancing the company’s ability to deliver comprehensive and customized solutions. This partnership contributes to the growth of a leading European player recognized for its expertise, quality, and strategic vision — with the ambition to create greater value for all stakeholders: clients, employees, and suppliers.  

A special thanks to the professionals who supported us throughout this process: Baldi & Partners – Lawyers and Chartered Accountants (for legal, financial, and tax matters), Solly Cohen & Co. Sas (for M&A advisory), and ExportUSA (for assistance with the U.S. operations).

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To mark its 50th anniversary, A&M Production hosted a celebratory event at its historic company headquarters, a meaningful location that honors the roots of the company and the journey that has shaped its identity over five decades. The evening brought together employees, partners, clients and industry professionals for a moment of celebration and reflection on the company’s growth and vision for the future.

The event began with a photographic timeline highlighting A&M Production’s evolution: from a local business to an internationally recognized player in the trade show construction industry. On stage, the company founders Alfredo Montanari and Luisa Galli took the floor to recount the early years of the company, sharing memories and milestones. Their remarks were followed by industry peers who reflected on how the field has transformed since 1975, shifting from traditional craftsmanship to modern innovation and new challenges.

A particularly moving segment of the evening came with the stories shared by longtime employees, who recalled memorable experiences during international trade show installations in countries like India, the United States and beyond. Their anecdotes offered a vivid glimpse into the culture of commitment, adaptability, and teamwork that defines A&M Production.

Following the speeches, guests enjoyed a buffet-style dinner with themed food stations, accompanied by live music performed by a band. The celebration featured entertainment for all ages, from children’s games to table football and pinball for adults, creating a lively and welcoming atmosphere.

The evening concluded with a fitting finale: the cutting of the anniversary cake, a collective toast to 50 years of excellence, a fireworks show, and DJ music that kept the energy high until the close of the event.

The celebration served not only as a tribute to the company’s legacy but also as a renewed commitment to its future, driven by the same passion, professionalism, and dedication that have positioned A&M Production as a trusted name in the industry.

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We’re proud to announce a new milestone in our commitment to responsible and sustainable business practices: A&M Production has been awarded the Bronze Medal by EcoVadis, one of the world’s leading platforms for assessing corporate sustainability performance.

This recognition marks not an end, but the beginning of a continuous improvement journey — strengthening our dedication to embedding sustainability across every aspect of our work: from stand design and internal operations to material selection and supplier partnerships.

Alongside our ISO 20121 certification, this achievement reaffirms our commitment to operating with responsibility, transparency, and innovation.

We believe that every step forward, no matter how small, contributes to shaping a more conscious exhibition industry — one that delivers value to clients while promoting environmental, social, and ethical sustainability.

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To truly succeed, it’s crucial to manage not only the economic and logistical aspects of the event but also to thoughtfully consider its social and environmental impact.

For this reason, A&M Production has committed to aligning its event management processes with the ISO 20121 standard. This international standard sets out clear guidelines for organizing events sustainably, regardless of their size or type. It encourages organizations to take into account the social, economic, and environmental effects of their events and provides a framework for creating or improving a sustainable management system in line with these principles.

ISO 20121 Certification: A Concrete Step Toward Sustainability

We are proud to announce that A&M Production has successfully achieved ISO 20121 certification, which is globally recognized as the standard for sustainable event management.

For us, this certification not only represents compliance but also an opportunity to share our values of inclusivity, integrity, transparency, and responsible management with our clients, suppliers, and all stakeholders involved in the creation of our stands.

What is ISO 20121?

ISO 20121 is a standard developed to help organizations create events that are both economically viable and socially and environmentally sustainable. Achieving this certification means that every step of the event process — from planning and execution to post-event dismantling — is carefully structured to minimize negative environmental impacts while maximizing positive contributions to the community.

Our Commitment to Sustainability

ISO 20121 certification underscores our dedication to sustainability in multiple areas:

• Environmental Sustainability: We prioritize decisions that balance business needs with environmental preservation, embedding sustainability into our operational processes. By carefully managing resource use, we aim to reduce both direct and indirect environmental impacts. We implement sustainable procurement practices, selecting products and services from suppliers that demonstrate a commitment to environmental and social responsibility, along with cost-effectiveness and efficiency. We also adopt energy-efficient technologies, reduce emissions from our operations, and promote responsible waste management, with a strong focus on recycling and material reuse.

• Social Sustainability: We are committed to respecting and upholding the rights and health of our employees. This includes fostering professional growth through ongoing training and ensuring a work environment free from discrimination and exploitation. We advocate for inclusivity and gender equality. We also collaborate with local suppliers and partners, ensuring fair labor practices and fostering strong community engagement.

• Economic Sustainability: We continuously monitor the effectiveness of our processes to reduce waste, emphasizing the reuse, rental, and maintenance of materials. Our approach supports the local economy by promoting local business and employment opportunities.

What This Means for Our Clients

Our clients can expect not only top-tier service in the design and construction of event stands but also the assurance of partnering with a company that champions sustainability and social responsibility. By adhering to ISO 20121 standards, we align our work with globally recognized best practices for sustainable event management.

Sustainable practices are not just a matter of ethics—they offer a distinct competitive advantage in today’s global events market.

Choosing a stand designed and built according to ISO 20121 principles means contributing to a better future while maintaining the highest standards of quality and design.

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Coverings is not only a platform to discover the latest trends and innovations in tile and stone, but it also serves as a hub for industry professionals to network and collaborate.

The Coverings trade show is poised to return to Atlanta in 2024 and this will be an exciting homecoming for A&M Production, whose headquarter, warehouse and carpentry shop are all located in Atlanta. The convergence of the trade show and our operation base promise to bring forth an even more remarkable showcase of our craftsmanship and innovation as stand builders in the American market.

A Seamless Experience: Complete In-House Capabilities

Our exhibits have long been the talk of the town at the Coverings trade show, but hosting the exhibition in our own backyard elevates the anticipation and excitement to a whole new level. Our team possesses an intimate understanding of the local industry and this familiarity will undoubtedly be reflected in our customers’ stands.

The headquarter in Atlanta serves as a hub for collaboration and coordination, allowing our team to strategize and execute with precision. The seamless integration of the warehouse and headquarters means that logistics are streamlined, ensuring a smooth and efficient setup process for stands’ delivery. This logistical advantage enables us to devote more time and attention to the finer details that truly make their stands shine.

A&M Production: 30 Years of Unparalleled Ceramic Tile Stand Building Experience at Coverings

For an astonishing 30 years, we have been a prominent figure in the ceramic tile industry, serving as expert stand builders at the renowned Coverings trade show. Our extensive experience has afforded us the opportunity to collaborate with the most influential ceramic industries in Italy and around the world. With a deep understanding of the unique characteristics and trends within the ceramic tile sector, we have consistently delivered exceptional solutions that showcase the beauty and versatility of this remarkable material.

Experience is the key to success when it comes to setting up stands at shows like Coverings. Our expertise in the ceramic industry, including installation and manufacturing, allows us to create stands that not only showcase the remarkable qualities and versatility of ceramic materials but also captivate and engage attendees.

Every year, top brands and industry leaders gather to showcase their innovative products and cutting-edge designs. Among these impressive exhibitors stand Panariagroup and Emilgroup, leading companies in the ceramic industry.

Showcasing Panariagroup at Coverings

The synergy between A&M Production and Panariagroup is a testament to a steadfast and lasting partnership. Our design team, possessing an in-depth grasp of Panariagroup’s core values and brand essence, collaborates closely with them to craft a stand that truly encapsulates the company’s ethos and objectives. We pay meticulous attention to every aspect, from the overall design to the finer graphical details, ensuring that Panariagroup’s exhibit at Coverings is a distinguished representation of sophistication, innovation, and superior quality.

This fruitful collaboration with Panariagroup is anchored in a reciprocal understanding and a continuous dialogue of ideas and feedback. We take great pride in our enduring association with Panariagroup, playing a pivotal role in elevating the presence of their brands like Panaria Ceramiche, Lea Ceramiche, and Blustyle in the editions of Coverings.

A&M Production and Emilgroup: A Partnership Spanning Over Two Decades of Excellence

In an industry where the blend of innovation and tradition is paramount, the collaboration between A&M Production and Emilgroup stands as a stellar example of enduring synergy, thriving for over twenty years.

Renowned in the ceramic world, Emilgroup is globally acclaimed for its prowess in designing, developing, manufacturing, and distributing superior porcelain stoneware products. Their dedication to design and production excellence resonates in their choice to rely on us to actualize their vision into tangible reality, particularly for notable events like Coverings.

This partnership is more than a business relationship; it’s a fusion of mutual passions, shared values, and a unified dedication to innovation and quality. For over two decades, our skilled team of designers and artisans has adeptly captured and transformed Emilgroup’s essence into captivating spatial experiences that not only draw attention but also command respect and admiration.

A&M Production: Your Strategic Hub Near the Coverings Trade Show

Having a warehouse and a carpentry shop in Atlanta enable us to seamlessly produce stands that are not only visually striking but also uniquely tailored to our target audience.

This close proximity enables us to innovate, experiment and push boundaries, providing the ideal environment for creating standout exhibition stands. By having our resources on-site, we can ensure the highest level of quality control and meet the demands of even the most intricate and ambitious stand designs.

Being situated in Atlanta, we are not just well-positioned with an effective operational hub for the Coverings event but also enjoy a strategic edge in servicing the entirety of the East Coast’s trade show circuit (New York, Boston, Atlanta, Miami, Orlando). Our capability to swiftly and efficiently move our sophisticated exhibit setups greatly minimizes both costs and timeframes. Moreover, our close proximity to our clients enhances our ability to provide a highly reactive and customized post-sale service, ensuring meticulous attention to every detail for a flawless execution.

Our designers are masters at creating unforgettable experiences and they are already working on extra creative project for the Coverings 2024 edition.

Contact us now to design and set up your next stand.

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With its strategic location in Europe, Italy and two facilities the U.S, in Atlanta and in Las Vegas, A&M Production understands the importance of making a bold statement in such a competitive landscape and works closely with clients to bring their brand vision to life.

Unlocking New Business Opportunities

The NPE trade show is renowned for the countless business opportunities it offers. With a diverse range of companies and professionals attending, this event serves as a melting pot of innovation, networking, and collaboration. With its impressive size and reputation, it attracts companies and professionals from all around the world. This event is the perfect platform to showcase your products, explore innovative technologies, and establish a strong presence in the industry.

Getting your business noticed at trade shows requires strategic planning and the implementation of engaging brand engagement avenues. By carefully planning your booth design and activities, and by leveraging various channels for brand engagement, you can effectively capture the attention of attendees and leave a lasting impression. To prepare, engage, and stand out at your next trade show to unlock new business opportunities and achieve your goals rely on A&M Production.
Our extensive experience in American trade shows provides them with an in-depth understanding of the unique requirements and nuances of these events.

Adequate Planning: The Pathway to Success

A well-planned strategy is crucial when participating in large-scale events like the NPE trade show.
Navigating the American trade show landscape can be complex, with each event having its own set of rules, regulations, and paperwork.
Managing labor and navigating jurisdictional requirements can be a daunting task, especially for international exhibitors. A&M Production has developed a strong expertise in these areas, having worked with local labor unions and jurisdictional authorities across numerous American trade shows.

We understand the criticality of adequate preparation in order to maximize your presence at the NPE. We will work closely with you to understand your objectives, strategize your booth layout, and create a timeline that ensures everything is executed flawlessly. With our expertise by your side, you can approach the event with confidence and peace of mind.

A Stand Designed to Captivate

In a bustling trade fair with numerous companies competing for attention, having a stand that captivates the audience can make all the difference. It should convey your brand message, and exhibit a visual representation of your products or services in a way that immediately captures the visitor’s attention.
A well-designed exhibition stand can help attract visitors to your brand, and an engaging display can create a positive and long-lasting impression on them.

Your exhibition stand’s design should prioritize your customer’s experience. Creating an engaging customer experience is not only about creating an aesthetically impressive stand, but also about creating an environment that is both interactive and informative. It’s essential to invest in a stand that’s easy to navigate and well-organized, allowing visitors to move around and explore your products or services seamlessly.

A&M Production excels at creating visually stunning and impactful stands that will grab the attention of attendees. Through expert design, innovative signage, and attention to detail, we will bring your brand to life, ensuring that your stand becomes a magnet for potential partners, customers, and investors.

Partnering with A&M Production: Setting the Stage for Success

We have been a trusted name in the American trade show industry for over four decades. Our extensive experience in designing and building stands for various trade shows, including the NPE, has made us experts in these international events.

What sets us apart from other stand builders is our commitment to excellence and customer satisfaction. We work closely with our clients, investing time and effort to understand their brand identity, target audience, and goals for the trade show. Armed with this knowledge, we design and build a stand that effectively communicates our client’s message, while also reflecting their brand’s aesthetics and values.

Partnering with us for the NPE trade show is a smart choice. With our extensive experience, proven track record, and international expertise, we are the ideal stand builder to bring your brand to life on the trade show floor. Contact us.

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In the world of trade shows, finding the perfect partner to showcase your brand and products is crucial. With more than 45 years of experience, A&M Production stands out as the ideal partner at Rimini trade shows, offering high-quality custom exhibition stands and a commitment to satisfying customer needs.

Located in Reggio Emilia, Italy, we benefit from our strategic location in the heart of the country. This central location allows for easy access to major trade fair venues, including Rimini. Being headquartered in Reggio Emilia give us a strong presence in the Italian market and enable us to effectively serve clients across various industries and sectors.

Strategic Planning for Successful Exhibition Set-Up in Rimini: The First Step Toward Success with A&M Production

Every brand has different goals when it comes to attending trade fairs and events, especially if those goals are part of a broader marketing strategy. A&M Production understands the importance of strategic planning to achieve effective results. Before starting with the first design phase, our team of professionals immerses themselves in an in-depth study of the brand, its identity and specific objectives. This customized approach allows us to create tailor-made exhibition display solutions, which effectively communicate the brand message and capture the attention of the target audience.

We are specialized in creating engaging and experiential exhibition stands in Rimini. Thanks to all our partnerships and a consolidated supply chain we are able to provide all kinds of exhibition services and technologies. This allows us to propose all kinds of exhibition designs removing every limits to our designers and architects creativity. Every detail is carefully considered to ensure that visitors are engaged and leave the exhibition with a positive impression of the brand. Our philosophy is to impress visitors.

A&M Production: Many Years of Experience in Exhibition at Rimini Trade Show Exhibits

Exhibiting at trade fairs has become an integral part of marketing strategies for many businesses. It offers a unique opportunity for companies to showcase their products or services, build brand awareness, generate leads, and network with industry professionals. However, participating in trade fairs requires careful planning, meticulous execution, and a deep understanding of the dynamics of such events. This is where A&M Production steps in to provide their invaluable expertise and support.

Our team of highly skilled professionals works closely with clients to understand their goals, target audience, and brand identity. We then design and create custom exhibition stands that not only capture attention but also effectively communicate the company’s message. We understand that a well-designed stand can make all the difference in attracting visitors and standing out among the competition.

Why Choose A&M Production For Your Stand In Rimini

With over 45 years of international experience in the exhibition stand building, we position ourselves as a trusted company, capable of offering high quality exhibition solutions in Rimini and throughout the world. Whether the client is looking for a custom design for a single exhibition stand or needs to plan an entire program of events, we are able to satisfy these needs thanks to our extensive experience.

Don’t let your participation in Rimini go unnoticed! Choose us as your trusted partner and transform your next exhibition stand in Rimini into an unforgettable experience for your target audience.

Have a look at our portfolio and contact us today.

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When it comes to participating at Key Energy, companies not only want to make a lasting impression but also ensure that their presence is well-executed and hassle-free. That’s where A&M Production comes in – a leading provider of comprehensive exhibition solutions, catering to the diverse needs of businesses participating in the Key Energy trade fair in Rimini.

A&M Production: The Trusted Partner for Trade Fair Stands at Key Energy in Rimini

Trade fairs abroad can be overwhelming for companies, especially those new to the event. A&M Production acts as a guiding hand, providing companies with comprehensive support throughout the exhibition process.

Founded in 1975 in Reggio Emilia, we began setting up exhibition stands in Rimini in our early years, working for prestigious brands at an international level.
We had the opportunity to successfully manage the challenges of an event like Key Energy, offering our customers innovative solutions that reflect the brand’s identity and capture the public’s attention.

If you wish to participate in the next edition of Key Energy, we offer an all-inclusive service, taking care of every aspect of the project, from strategy to implementation, without neglecting any detail. This approach allows us to create exhibition stands that not only respond to the specific needs of the customer, but which stand out strongly in the lively and dynamic context of an international trade fair like Key Energy.

This impeccable result is achieved through a process that develops in different phases, each of which is fundamental to achieving the objective set with the customer.
Let’s see some of them.

Design

We believe that a well-designed exhibition stand is the cornerstone of a successful trade fair presence. Our team of skilled architects and designers works closely with our clients to understand their brand identity, goals, and vision, and then transforms their ideas into stunning exhibition designs. With meticulous attention to detail and a keen eye for aesthetics, we create custom-designed stands that not only stand out but also effectively communicate our clients’ messaging.

Unveiling the Art of Fabrication at our Headquarters in Reggio Emilia

Our headquarter in Reggio Emilia serve as a true testament to our commitment to excellence in fabrication.
Fabrication is the backbone of our operation. It is through this process that we transform raw materials into exquisite pieces that captivate the imagination. Whether it’s custom-made furniture or cutting-edge architectural structures, our fabrication team possesses the necessary skills to make even the most complex ideas a reality.

Installation

Once the design is finalized and the fabrication completed, our installation team takes charge of setting up the stand on-site at the Key Energy trade fair in Rimini. We handle every aspect of the installation process, ensuring that all elements are seamlessly put together. From building and construction to audio-visual setups and lighting arrangements, our team is equipped to handle it all, delivering a professionally executed exhibition stand that captivates attendees.

Logistics

We understand that managing logistics can be a logistical nightmare for businesses participating in trade shows. That’s why we offer end-to-end logistics support to our clients. From transportation and storage to on-site coordination with event organizers and timely delivery of materials, we take care of the logistics, allowing our clients to focus on their core business.

Supporting Customers in Show Forms

Navigating through the paperwork and legal requirements associated with exhibitions can be overwhelming. At A&M Production, we understand this challenge and aim to simplify the process for our clients. Our team is well-versed in handling the necessary forms and licenses required for exhibiting at different events and venues.
We stay up-to-date with local regulations across various countries to ensure a smooth and hassle-free experience for our clients.
Additionally, we provide assistance and support for any service requests you may have during the exhibition. From electrical and internet connections to on-site support and maintenance, our team will proactively address your needs, allowing you to focus on engaging with visitors and promoting your brand.

All-Inclusive Exhibition Services: The Key to Successful Showcasing at Key Energy

Planning and executing a successful exhibition requires comprehensive coordination and management of various elements, from design and logistics to set-up and dismantling. We understand the complexity involved in organizing an exhibition and strive to provide all-inclusive services that cover every aspect of your event. From the initial design to the final dismantling, our dedicated team will handle all the necessary tasks, allowing you to focus on your core business.
Here you have some of our best exhibition stands designed and built at Key Energy in Rimini!

Choosing A&M Production means choosing a stress-free trade fair experience. Our commitment to providing a comprehensive service ensures that our clients can focus on networking, engaging with potential customers, and maximizing their ROI.

So, whether you’re a small start-up or an established company, trust us to elevate your presence at the Key Energy trade show in Rimini. From design to installation, logistics to dismantle, we are your dedicated partner, committed to delivering exceptional results.
Invest in an all-inclusive service that sets you apart from the competition. Contact us today.

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As the speed of manufacturing and supply chain operations continues to accelerate, building a more agile, efficient, and transparent supply chain depends on today’s forward-thinking decisions. Modex trade show brings together the entire industry together to provide end-to-end solutions for your operations.

Participating at Modex trade show is a great opportunity for any company supply chain industry. But in order to truly succeed at Modex, exhibitors must ensure that their booth stands out among the crowd. That’s where A&M Production comes in.
A&M Production is a leading provider of highly custom trade show exhibits, specializing in creating engaging experiences for their clients. We understand that a well-designed booth is not just about aesthetics, but also about effectively communicating a company’s brand and message to attendees. With our main US facility located in Atlanta, we are the go-to choice for exhibitors at Modex.

The importance of custom exhibits at Modex

Having a well-designed and well-appointed stand is essential to distinguish yourself from the competition and capture the interest of visitors. The Modex trade show offers a unique opportunity to showcase your products and it takes place only every 2 years, making it an even more special occasion where all exhibitors want to stand out. An attractive design, a functional layout and an inviting environment can make all the difference in generating interest and creating a memorable experience for visitors.

One of the key advantages of working with A&M Production is our adequate planning process. We take the time to understand the goals and objectives of our clients, allowing them to create tailor-made solutions that leave a lasting impression. From conceptualization to execution, we ensure that every aspect of the booth is meticulously planned, maximizing the impact on potential customers.

Moreover, our in-depth knowledge of the American market gives us a competitive edge. Understanding the preferences and expectations of American trade show attendees allow us to design exhibition stands that effectively attract and engage the target audience. We are well-versed in creating immersive experiences, utilizing cutting-edge technology and interactive elements to captivate visitors and create memorable interactions.

The advantages of a custom trade show booth at Modex

An event with an international scope requires months of strategic planning, with a long preparation phase, in order to achieve a result that can amaze visitors. Let’s find out what the advantages are for creating a customized stand for at Modex trade show.

Maximum visibility

With a customized booth, you can maximize the visibility of your brand and products. A unique and distinctive design helps you stand out among other displays and capture visitors’ attention from the first glance.

Effective communication

An important feature of customized stands is the ability to effectively communicate the message. Visual elements, such as custom graphics, digital screens and information panels, can be used to clearly and directly convey what the company offers.

Immersive experience

With a customized booth, you can create an engaging experience for your visitors. You can integrate interactive elements, such as product demos, trial sessions or live presentations, to actively engage your audience and generate lasting interest in your company.

Flexibility and adaptability

A company specializing in exhibition stands can create customized solutions based on each specific need. You can choose from a wide range of materials, configurations and layouts to create a stand that fits your brand and products perfectly.

Reusability

A customized booth can be designed to be reused at different trade shows and events. This allows you to maximize the value of your investment and reduce long-term costs.

Here you have some of our best trade show builds performed in Atlanta:

Modex stand installation: guaranteed success with A&M Production

When it comes to exhibit displays project management and installation, partnering with A&M Production guarantees success. Our commitment to exceptional craftsmanship, understanding of local labor and jurisdiction, knowledge of the American market, and expertise in designing stands for American trade show audiences sets us apart from the competition. With us by your side, you can be confident that your exhibit will capture attention, engage attendees, and create a memorable experience at Modex.

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The MCE trade fair in Milan is one of the most important international trade show in the energy efficiency and heating sector. This event, which takes place every 2 years, is a point of reference for companies wishing to present their innovations and establish new business contacts in the HVAC industry. Milan, with its strategic position and its long tradition as a location for important trade shows, is the ideal context for this type of event.

The Importance of custom stands at MCE

At MCE trade fair, companies in the HVAC+R, renewable energy, energy efficiency and water sectors have the opportunity to meet new customers and consolidate relationships with professionals.
In a competitive context like that, it is essential to stand out.
Custom exhibition stands are the best way to outshine competitors in a trade show or exhibition. A&M Production specializes in delivering custom stands that reflect the client’s vision, brand identity and communicate their message effectively to potential customers. We develop design concepts that are tailored to meet the client’s needs for a truly unique trade show experience that aims at leaving customers with an impression that lasts.

A&M Production: a reliable partner for innovative exhibition setups

A&M Production, with its vast experience and its ability to interpret customer needs, has established itself as a reference partner for the creation of high-level exhibition stands. The company, founded in 1975 in Reggio Emilia, located 150 km south of Milan, has gained solid expertise in the sector, working for prestigious brands at an international level.

An emblematic example of A&M Production’s work is the custom exhibition stand designed for Rinnai for MCE 2022 in Milan. The project starts from an ambitious idea: a wave breaking on the beach. Let’s see it in detail.

An Iconic and Successful Exhibition Project at MCE 2022

For Rinnai, we built a 300sqm stand characterized by a white structure, up to 7 meters high, with geometries perfectly balanced with each other. The product, highlighted by the play of shadows and lights created by the empty cubes, almost seemed to float in the air.

Despite the rigidity of the construction element, the empty part of the cubes performed a double function: give emphasis and softness to the structure and simulate the transparency of water while allowing the passage of light.

This is a perfect example of how an exhibit becomes a real element of storytelling, capable of conveying the value of the brand and emotionally involving the public.

MCE in Milan: the advantages of choosing A&M Production

Choosing A&M Production to set up your stand at the MCE in Milan offers a series of unique advantages, thanks to the all-inclusive services and a holistic approach to the event.

• Tailored strategies. We act as an extension of the client’s marketing department, offering strategic consultancy to maximize the effectiveness of each event.
• High quality production and large inventory of rental. We combine traditional craftsmanship skills with a modern and integrated production system, together with a large rental inventory. Our consolidated project management ensures perfect control over guaranteeing the final quality of the setup in all the markets in which it operates.
• Logistics and Assistance. We manage all logistics operations, including air transport. Furthermore, we take care of the whole paperwork process such as forms, licenses and service requests, managing communication with show executives and other associations involved.

Contact A&M Production for your stand at the MCE fair in Milan

Choosing A&M Production to set up your custom exhibition stand at the MCE trade fair in Milan means relying on a team of professionals capable of interpreting the customer’s needs and translating them into concrete and innovative solutions.

If you are planning to participate in the next edition of the MCE in Milan and want your stand to be an authentic emblem of your brand, contact us and maximize your impact during the event.

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