Strategy

When you think about a trade show, the first thing that comes to mind is the booth, the meeting point between visitors, customers and the company throughout the event. Creativity, functionality and the best layout are elements that find their maximum expression in customized exhibits.   How do...

Trade shows are hectic contexts in which customers have a reduced amount of time and attention to divide between the proposals they encounter during their visit and exhibitors compete to get some of that time and attention. To engage as many visitors as possible, it is...