Customer: Cisal Huber
Event: Salone del Mobile
Description: Even bathroom furnishings have their own fashion show in Milan. It’s called the Salone del Mobile (The Milan Furniture Fair), and it’s the most important event of its kind in the world.
Cisal and Huber, both leaders in the designer bathroom fixtures industry, have joined forces. At an event like the Salone del Mobile, it’s essential for companies of this caliber to dress up their brand and products in a custom-made suit, so to speak. In other words, they need a stand that rises to the occasion.
For this event, we played the part of the tailor, working closely with the Rotella Architectural Agency who acted as the designer, planning a truly suitable exhibit experience.
The project called for dividing the space into 3 main areas: the zones dedicated to the Cisal and Huber brands were separate from the visitor reception lounge. The entire stand was finished with Oikos paint, rendering a soft, uniform color to the entire surface of the floor as well as to the internal and external walls, with the exception of some wall space decorated with Inkiostro Bianco wallcovering.
The Huber product display stands incorporated gray Abet laminate, illuminated with bands of LED lighting around the base, while the Cisal product display areas featured iron-framework walls faced with marble.
Burnished iron grating was then installed to create a crisp boundary between the Cisal and Huber display spaces and the visitor reception area. Hanging ceramic light fixtures and hand-crafted wall decorations added the finishing touches to the ambiance. The wall decorations were produced by students at the Brera Academy of Fine Arts in Milan, and the different images were projected during the installation process, allowing them to be painted with the highest precision.