Ceramics of Italy - Maison Et Objet - ICFF
Ceramics of Italy - Maison Et Objet - ICFF
Customer: Ceramics of Italy - Industry: Ceramics - Event: ICFF, Maison Et Objet, Maison Et Objet Asia - City: New York, Parigi, Singapore
DESCRIPTION:
Ceramics of Italy works to promote the outstanding quality of Italian ceramics all over the world, often at international conventions and trade shows.
THE CHALLENGE:
The challenge for this installation was to make transporting it from one convention center to another as quick and efficient as possible while avoiding return trips to the warehouse, thus reducing lag time and costs for the client.
This required developing suitable structures along with a complex logistical blueprint. In January, the stand left Italy on its way to Paris, to be assembled at Maison & Objet. Once the stand was dismantled, it was immediately shipped to its second stop, Singapore, for the Maison & Objet Asia.
Finally, once its Asian adventure had concluded in March, the stand was packed up and shipped directly to its third consecutive event—the International Contemporary Furniture Fair (ICFF) in New York City. Being a successful international exhibition partner means being able to follow the client literally anywhere in the world, covering their entire convention schedule, continuously developing tailor-made exhibition and logistic solutions to provide maximum impact at a minimum cost.
